Neighbors, Not Numbers Branding Campaign
In March of 2026, NCPA is launching a two-year campaign advertising the advantage of visiting a local, professional, and personal independent pharmacy. The ad campaign will include national television ads and geotargeted digital ads targeted at the areas immediately surrounding our members locations. The advertising highlights how independent pharmacies offer a distinct advantage over chain pharmacies and mail order companies. NCPA members are welcome to use the materials in their own advertising and can personalize a commercial of their choice using the form below. Throughout the campaign we will be updating the effort with new materials and ads, so please look for further announcements. If you are an NCPA member and do not want to participate in the digital ad campaign, please opt-out by filling out this form.
Warehouse Robots
What I Love About Chain Pharmacies
What I Love About Mail Order Pharmacies
Neighbors Not Numbers
Personalize Your Video Ad
As digital video ads are placed in your town, you have the option of picking the ad you like best and adding a graphic at the end of the ad that directs customers to your location (replacing the current NCPA branding). Please utilize the form below to create a custom ad. Once the form is filled out, our vendor will send you a draft graphic within two weeks that you can approve, before it is used for advertising.
Other Campaign Materials
In addition to videos/commercials, we will be running other banner ads on social media and on websites. Please feel free to download and utilize the sample ads below. Ads are also available in letter-sized PDF files that you can print and use for in-store displays.
Audio
Frequently Asked Questions
The campaign is 2-years and will end in February 2028.
That’s fine! If there isn’t a personalized ad, we will utilize an NCPA version which directs people to the pharmacy locator on NCPA.org.
If you are an NCPA member and do not want to participate in the digital ad campaign, please opt-out by filling out this form.
The personalized ad is a free benefit for NCPA members in good standing. For information about joining NCPA, if you are not a member, please click here.
Contact Us
Questions, comments, concerns? Let us know below.